Monday, August 31, 2009

Disney Acquires Marvel Entertainment for $4 Billion


According to the New York Times (via Topless Robot), Disney has agreed to acquire Marvel Entertainment for $4 billion in cash and stock. This deal gives Disney rights to over Marvel’s 5,000+ characters, not to mention control over Marvel’s licensing, publishing, and film production capabilities. This acquisition is interesting for many reasons, not the least of which is that one year ago Marvel re-upped its contract with Paramount to distribute its next five films, including Iron Man 2, The Avengers, and Thor, among others. Furthermore, there are a plethora of loose ends, licensing-wise, that Disney will have to contend with before this deal starts to show its true worth.


Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters. Acquisition highlights Disney’s strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value

Burbank, CA and New York, NY, August 31, 2009 —Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (NYSE:DIS) has agreed to acquire Marvel Entertainment, Inc. (NYSE:MVL) in a stock and cash transaction, the companies announced today…

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said.

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

So the blogosphere has been all aflutter this morning with this news. It is such widespread news that I even received multiple text messages about it this morning. It certainly is interesting news. And it brings a few questions to mind for me.

1. What happens to Universal Island of Adventure? Will Disney make their own brand new Marvel Theme Park?

2. Will Pixar attempt a marvel franchise? (This has been a question I have seen multiple people curious about).

3. Will this affect any films or video games currently in development?

4. How long before we start to see some of the effects of this purchase?

Feel free to discuss and share your opinions!
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Posted by SX0T at 3:26 PM |  


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