Tuesday, October 6, 2009

My Shameless Paranormal Activity Plug

Paranormal Activity opened on 12 screens September 25th, and in two weekends it's become the sleeper horror film of the season, thanks to a terrifically simple and streamlined story about a couple terrorized by unseen supernatural forces.

Paranormal's distributor, Paramount Pictures, has supported the film's release, but they're understandably apprehensive about throwing the marketing muscle of something like G.I. Joe behind something that might appeal only to a select audience, especially since it's a low-budget horror movie that could become either a bona fide phenomenon like The Blair Witch Project, or a dud-on-arrival like Blair Witch 2: Book of Shadows. But given the attention that the film has enjoyed at recent festivals and in its limited release (it's currently earning more than $16,000 on each one of its 33 screens), Paramount has offered its fans (and potential fans) a unique opportunity to be part of the film's eventual distribution strategy: specifically, you can determine whether the film earns a wide release, comes to your hometown, and eventually, becomes one of your all-time favorite horror films.

The film sold out all of its midnight screenings in 33 cities across the country this past weekend, earning around $535,000. Paramount will now be expanding it to over 40 markets this upcoming weekend and making it available at "all hours," including at the previous midnight only venues - visit the official website.

Paramount has been running a promotion for Paranormal Activity where interested moviegoers can "Demand It" and try and get the movie to come to their city (since its only been playing in very limited release).

Paramount has vowed to give the film a full-on nationwide release in every city, big or small, as soon as 1 million demands are registered at www.Eventful.com/ParanormalActivity. If the running tally on the site is accurate, the demands nationwide are creeping toward 400,000. That’s an incredibly healthy start, but there’s still a long way to go.

So now, your job, as one of my minions, is to go to the above mentioned website and cast a vote for Paranormal Activity to play in your city so that we can get 1 million votes and I can see this film a bit easier. If you don't do this, you will have to pay the consequences.
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Posted by SX0T at 8:18 PM |  


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